The Story
“I'd be like the sun up close. A lot to handle. But impossible to ignore. And ultimately, the thing that makes everything grow.”
Over 8 years in corporate operations gave me hands-on experience optimizing how teams and processes worked, across 36+ countries, 67+ teams, and 8+ industries. Alongside that, I have been a competitive athlete, playing tennis in Florida. I have also always loved dance, singing, and acting, starting with ballet at The Ailey School in New York City, and spent 8 years in hospitality and fine dining in the south of France. In January 2026, I brought all worlds together and founded Tune In, a business built on one idea: structure and creativity are not opposites, they can beautifully co-exist.
Curious how I got here? Here is what happened.The Amazing Team
Rona Montemayor-Gray
Operations Star
Rona is a systems and automation specialist who builds the backend infrastructure that keeps a growing business from running on memory and improvisation. At Tune In, Rona keeps the operational engine running behind the scenes, so structure is not just promised, it is lived internally too.
Carmen Moen
Insta Star
Carmen is joining Tune In as our newest team member, bringing a fresh, curious perspective from her studies and travels around the world. She will be behind the energy and creativity on Instagram, helping bring the Tune In world to life, one post at a time. Watch this space, her work is just getting started.
Laura Steel
Creative Star
Laura is a creative director with twenty years of experience building award-winning brands across multiple industries. She specializes in closing the gap between how exceptional someone already is and what their brand actually communicates. Laura built the full Tune In brand world and continues to shape it as the company grows.
Angela Botman
Finance Star
Angela makes sure Tune In is not just creative and structured, it is financially sound. With close to a decade of experience in financial and legal advisory, she manages the numbers, the compliance, and the documentation. Thanks to Angela, growth at Tune In is never a guessing game. Every decision is backed by someone who is watching the business side as closely as the creative one.